What it is: A celebration of NIke’s iconic shoe, the Dunk.
Why it matters: One of the first Nike executiuons focused on in-depth storytelling. For 20 iconic Dunks that changed the sneaker game, we featured origin stories, interviews with creators, and a shoe design battle. In the Nike Dunk Kicks Creator, users could design their own custom Dunks and enter them into Dunk battles, in which users voted on their favorite design.
Role: Creative Direction, Copywriting, Digital Experience Development
Role: Creative Direction, Copywriting, Digital Experience Development
