What it is: Campaign promoting BasicTalk, designed to bolster credibility.
Why it matters: There's something magical about a simple, entertaining, repetitive formula delivering a retail message. Hammer home your point, but make it fun.
Grandfather, :30
Grandfather, :15  (the :15's turned out to be better than the :30's)
Dependable Neighborhood Barber, :15
Englishman, :15
Trust Everyone, :30

Creative Team:
Sherrod Melvin, CD
Garth Horn, CW
Randy Freeman. AD
Alexei Beltran, AD
Jay Marsen, CW

Amir Farhang

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