What it is: Squarespace forgot to make mobile assets for their 77-second Super Bowl commercial. So we made them.
Why it matters: Mobile first doesn't have to mean cutdown. Even without the ability to shoot additional scenes, we wrote mobile first ads using existing footage that played perfectly into the story, while also expanding it in new and interesting ways.
Role: Concept (reimagined Super Bowl ad, not the ad itself) Creative Direction, Copywriting