What it is: A campaign built to encourage people to quit smoking and - per the brief - "Start a movement."
Why it matters: Great campaigns are built on great insights. Here, we took the rebellious attitude many smokers had when they started smoking and appropriated it for Quitters.
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/a5489799-23bb-476e-8d35-ed57b486f544_rw_1200.jpg?h=d614e1ef7cc7625444d5affc4ae50dba)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/c1c6fc76-453c-4b10-b43c-11a83c5609ec_rw_1200.jpg?h=ada5dc2ef6f0cfe1db9b680913bfc128)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/7aa16940-2cf7-4b8e-b90b-08b8f229265d_rw_1200.jpg?h=395d221bbb0f39a36041908f863ebb83)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/a0afa3b6-8843-4bab-9f71-df776b1dda0a_rw_1200.jpg?h=6cebc91f822b8aaebe82e24ad326de4b)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/5c211bc3-b560-4297-8531-6885a5e8d277_rw_1920.jpg?h=ec5a254e481670974ffc63c0593044bf)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/fe24347b-83c9-46b6-ab22-6f083dd103d4_rw_1200.jpg?h=1b5ae12af726f04ed183f7eb7f101f3b)
Quitting can be expensive. So we Developed an App that allowed friends and family to sponsor your quit.
CD/AD - Brantley Barefoot
CD/CW - Me