What it is: A campaign built to encourage people to quit smoking and - per the brief - "Start a movement."
Why it matters: Great campaigns are built on great insights. Here, we took the rebellious attitude many smokers had when they started smoking and appropriated it for Quitters.
Quitting can be expensive. So we Developed an App that allowed friends and family to sponsor your quit.
CD/AD - Brantley Barefoot
CD/CW - Me