What it is: Campaign challenging parents to use seatbelts properly for their kids.
Why it matters: Turned simple ads into gamified experiences on Facebook and Instagram, directly challenging parents' assumption that they knew how their kids should be buckled.
Role: Strategy & Concept, Creative Direction, Copywriting, Marketing Ecosystem Development
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/ca48bd81-ccdf-43be-93a5-2d26926d9760_rw_1920.png?h=24cda1bafd49371e660632f8f72e464e)