What it is: Full funnel, branded content campaign for the Capital One Venture Card.
Why it matters: #Getaway was one of the first collaborative branded content campaigns between Facebook and NowThis, designed to link the branded content to mid and lower funnel ads - breaking down the silo between brand and DR. Locations were selected to be within 2 hours of Capital One's key markets.
Role: Concept and Strategy, Creative Direction, Publisher Partner Coordination, Copywriting
