What it is: A 360º video execution allowing viewers to experience the benefit of Liberty Mutual Insurance by placing them in an emergency.
Why it matters: This was the first use of interactive storytelling by a brand in Facebook 360º video - creating a "choose your own adventure" style experience.
Role: Strategy & Concept, Creative Direction, Copywriting
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/da0cc5a9-8ce7-4d7a-9238-e1b6478b9bd0_rw_1920.png?h=f2121c54c51d6914d3f8ec883e92caf6)