What it is: A food hall and beer garden, built from shipping containers - located in Detroit. I built this with my best friend.
Why it matters: It's the most ambitious, entrepreneurial, out-of-my-comfort-zone project I've worked on. Probably the best thing I've made in my career. Managed everything from business plan and fundraising, to architecture and build, to branding and marketing, all the way through to ongoing operations and growth. Learned a ton and almost got divorced. Still friends with my business partner. Survived Covid.
Role: Owner/Founder, CMO
Branding by Brantley Barefoot (brantleybarefoot.com).