The challenge was to develop a program that would add value to a pair of shoes that could be used by any kid with any phone. Smart and dumb alike. The answer was the PRO 100, a question and answer service staffed by elite Nike athletes.
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/a810b25d-1768-43f1-9e3e-b01efe623b87_rw_1200.png?h=96eda6ad77d2942c69d13fd21715b261)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/cc5f833c-a0c7-4d68-8ca3-02d1994b8765_rw_1920.png?h=558fff055789441189b12ee3fcf2e0ed)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/9eaa8a75-4830-49fc-bc51-95a9d0ad2676_rw_1920.png?h=d28c8684fc45397dd28706ec010f3578)
![](https://cdn.myportfolio.com/53ae1d28-3327-4fb5-99ec-1fc9a2893d07/bcc0e7a6-49be-4a6d-9e5b-7edab279003c_rw_1920.png?h=d475c774533410a7182b93bcd96a081d)
The challenge was to develop a program that would add value to a pair of shoes that could be used by any kid with any phone. Smart and dumb alike. The answer was the PRO 100, a question and answer service staffed by elite Nike athletes.