What it is: A comprehensive training program, designed to help athletes get quicker.
Why it matters: From star power, to instruction, to community engagement, to product information, this was one of the first prototype digital training programs brought to market by Nike (and R/GA). It was the first to included a complete mobile version. Plus, I got to drink beer with Steve Nash in a parking lot.
Role: Digital Concept, App/Website Development (strategy, creative), Creative Direction, Copywriting
