What it is: A branded content campaign partnering American Express and Conde Nast (Traveler & Bon Apetit) to encourage and inspire staycations/short trips in key markets.
Why it matters: Building out an industry-best branded content system informed by Facebook & Instagram data: hashtags informed content topics, Facebook check-ins in cities informed the selection of featured restaurants. Also good example of coordinating client, agency, and publisher.
Role: Concept, Creative Direction, Copywriting, Ad Ecosystem Development
